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Brian Hartline is raising the standard at USF—Here's what stood out as camp opens

USF head football coach Brian Hartline
USF head football coach Brian Hartline | Image Courtest USF athletics

USF football fans might celebrate the first day of fall camp as a sign that the season kickoff is near. However, head coach Brian Hartline has a different approach.

"As you guys know, I'm not a big day-one type of guy," he told the assembled media waiting to share his words with Bulls Nation. "Everyone's all excited and everything's new and shiny. I look forward to day nine, ten, eleven, and twelve when it's really hard."

That statement is the essence of Hartline's approach. He is professional in his dealings with the media and -- praise be -- doesn't fall back too much on coach-speak. But he is not a chit-chat guy with those outside of his inner circle.

If you ask him a question, he will give you a direct answer that isn't always what you expect.

But where former coach Alex Golesh would generally open his news conferences with lengthy monologues, Hartline offered only short assessment of the first day of camp before opening it up to questions,

There's a new sheriff in town and he is all about the details.

He was asked about his approach to offense, which will be a stark contrast to the roadrunner approach Golesh favored. Fans may see the quarterback lined up under center more often. The mammoth offensive line Hartline and his staff assembled will do more designed run-blocking than in the past three years.

Where Golesh had open disdain about USF's time of possession stat last season -- the Bulls ranked 134th out of 136 teams in that category -- Hartline has championed a more balanced approach.

"Well, we're gonna do what we're gonna do," he said. "I think that our track record offensively is pretty well defined. So, what they've done in the past year, I'm really not concerned about. We're just going to do things that that we know of winning football teams.

"The guys that win championships, you'll find a lot of similarities in the type of offenses. Whoever won the conference championship here (in the American Conference) last year, and whoever won. the championship on a national level, it was a pretty consistent M.O. We'll do a good job of identifying what our guys do best and we'll really lean into that. To try and label us in a certain way is really not how my mind works."

Here's another example of how his mind works.

The NCAA recently approved a rule allowing players five years to play five seasons. That could mean an extra year in 2027 for some of the senior transfers Hartline brought in through the Transfer Portal. He was asked about that. He didn't hesitate.

"I give zero credit to any of that stuff. I think that things change every three hours, so to have any (roster) projection out of anything would just be a waste of time.

What does he hope to get out of training camp?

"Fundamentals and technique," he said.

What about the quarterback competition between Michael Van Buren, Jr. and Luke Kromenhoek. Is there a timetable to name a starter?

Not really.

"We'll all know when we know," he said. "And frankly, it's up to them to, to separate themselves, have one guy separate himself. I really haven't given myself a final call date when I want to do that. We'll see what happens."

But maybe this statement was his best summation not only of opening day, but what the next month will be like before the Bulls open at home on September 5 against FIU.

He was asked about how leadership worked into decisions about who wins position battles, even though talent usually wins out.

"I would say talent usually doesn't win out. he most talented team is not winning national championship every year. Nor probably conference championships," he said. "I would say the right way to articulate that is like, as coaches, we can't put guys in bad positions on game day.

"We do a great job during practice, bringing them along fundamentally and technique-wise. It's everything else that leads to winning. It's not tricking people on game day."

Add it up. The Hartline philosophy is simple.

Keep players uncomfortable by coaching them hard. Stress small details until they become second nature. Don't get cute. Control today.

It's the first day. Let's see what it's like a couple of weeks into camp.

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