https://greengoldandbold.com/usf-athletics-shifting-from-usf-brand-to-university-of-south-florida-01m0b1tb70nbGreen, Gold, and BoldenUSF Athletics shifting from “USF” brand to South FloridaUniversity of South Florida football,American Conference,South Florida Bulls athletics,Rob Higgins South Florida2026-08-18T19:38:38Z2026-08-18T19:44:31Zhttps://images2.minutemediacdn.com/image/upload/c_crop,w_7305,h_4109,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/158/01m0b5hx48cse0mbdtpz.jpgNo more USF? The athletic department is transitioning toward being known as the University of South Florida instead.https://greengoldandbold.com/usf-football-will-now-open-on-the-road-vs-northern-illinois-in-2027-01m0861ph813Green, Gold, and BoldenUSF football will now open on the road vs. Northern Illinois in 2027USF Football,USF vs. Louisville football,USF on-campis stadium2026-08-17T16:48:09Z2026-08-17T16:48:09Zhttps://images2.minutemediacdn.com/image/upload/c_crop,w_998,h_561,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/voltaxMediaLibrary/mmsport/158/01ktyepjcsk600meyex5.jpgAn eye-opening rendering of USF's new stadium.