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USF's Rob Higgins says there will be plenty of affordable seats at the new stadium

USF CEO of Athletics Rob Higgins.
USF CEO of Athletics Rob Higgins. | Image via Joe Henderson, FanSided

There has been a lot of chatter among USF football fans about the high cost of premium seats at the Bulls on-campus stadium that will open in 2027. Most of it centered on the eye-catching cost of a premium season ticket.

A single season ticket in the stadium club seats was going for a reported $4,750, with others going for four-figures as well.

Bulls CEO of Athletics Rob Higgins was asked about the cost at a media briefing on Monday about the stadium.

"It's a huge focus of ours. If you look at what our premium offerings are, it's really less than 10 percent of the overall capacity. 
Naturally, it's really important for us to get those situated first before we move on to the general seating, which is, you know, a huge portion of the overall capacity," he said.

While Higgins said ticket prices are being finalized, he said there will tickets available as low as $25 per game. For a six-game season ticket, that would be $150.

Naturally, the priceiest seats come with lots of goodies.

Club seat holders, for instance, have access to various lounges, all-inclusive food, beer and wine, and complimentary premium parking passes.

But, Higgins said, there will something for everyone when the stadium opens in 2027.

"We want to make sure that each of our fans and stakeholders understand all the different options so they can find what's right for them in the new stadium. We've waited our entire lives for this building. So we've got to make sure that we're really diligent and thorough in explaining what the experience will be like and make sure that we can cater cater and customize into what they need. 
It's gotta be a world-class experience,'' he said.

"And so being really thorough and diligent in explaining what these options consist of is important. It starts with that premium aspect, like I mentioned, and then we will transition to the non-premium seats and make sure that each and every fan feels really good about what their experience would be like next fall."

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